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CHARTAK,

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Northlight Studio
Northlight Studio

Category

Digital

Client

Northlight

Role

Web Design

Year

2023

About

Northlight designs lamps for people who read at night. The site presents each piece as an object in a room, with light doing most of the talking.

Impact

4.1x

Launch week traffic

Presenting each lamp as an object in a room, rather than a product shot, lifted launch-week visits.

4.1x

Launch week traffic

Presenting each lamp as an object in a room, rather than a product shot, lifted launch-week visits.

4.1x

Launch week traffic

Presenting each lamp as an object in a room, rather than a product shot, lifted launch-week visits.

27%

Average order value increase

Shoppers who saw the new site chose the higher-end finishes more often than before.

27%

Average order value increase

Shoppers who saw the new site chose the higher-end finishes more often than before.

3

Press features at launch

Three respected design publications featured the studio the week the new site went live.

3

Press features at launch

Three respected design publications featured the studio the week the new site went live.

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