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Ridgeway Outdoor
Ridgeway Outdoor

Category

Editorial

Client

Ridgeway Outdoor

Role

Editorial Design

Year

2023

About

Ridgeway makes clothing for long walks. We built an editorial system for the lookbook and catalogue that keeps images large and text small.

Impact

31%

Catalogue to store visits

Letting the photography breathe gave the catalogue more pull, sending more readers into stores.

31%

Catalogue to store visits

Letting the photography breathe gave the catalogue more pull, sending more readers into stores.

2

Seasons on the new system

The system has now carried two full seasons of lookbooks without needing a redesign.

2

Seasons on the new system

The system has now carried two full seasons of lookbooks without needing a redesign.

5

Retail partners onboarded

Five new retail partners adopted the catalogue format for their own in-store displays.

5

Retail partners onboarded

Five new retail partners adopted the catalogue format for their own in-store displays.

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